Google Sunsets DoubleClick, Rebrands AdWords As ‘Google Ads’
After 18 years of building a suite of iconic advertising brands, Google has rebranded its…
Browsing: Online Advertising
ONLINE AD TARGETING DOES WORK—AS LONG AS IT’S NOT CREEPY
IF YOU CLICK on the right-hand corner of any advertisement on Facebook, the social network will…
Study: The longer an ad is viewed, the higher the conversion rate
IPG Finds Increased Viewability Boosts Performance, Calls It ‘Table Stakes’ Interpublic, which has been leading…
Advertising trade groups deeply concerned about Apple’s cookie blocker
Apple’s plan to integrate cookie-blocking technology into the latest version of Safari has industry bodies…
Will native advertising bring about a renaissance?
Roger Pugh ponders the future, and whether native advertising will be able to bring about…
How video ad quality affects campaign performance on Facebook
How much time and money should you put into a video to get results? Contributor…
A sign of things to come for the advertising industry. It just doesn’t add up!
The ad industry, has been in deep sand for quite a while. With multiple aspersions…
Cost-per-visit ad models, offline verification set to shake up online advertising
Placed CEO David Shim says demand for offline attribution at a tipping point. Retail makes…
WHICH ONLINE ADS PERFORM BEST?
Any advertiser setting out to get more clients or customers online wants to know which…
The ups and downs of programmatic channels and formats
Here’s Marketing‘s definitive guides to programmatic advertising across the major media channels and formats. This article…