How will the Internet change political advertising?
Go onto the Instagram accounts of Hillary Clinton or Donald Trump and check out the…
Browsing: Online Advertising
Ad Agency Clients Are Most Interested in Advertising on TV
Clients are also interested in advertising on digital Roughly half of US ad agency professionals…
How Ad Fraud Ruins the Internet
If you’re in the digital advertising industry, you’ve probably heard of ad fraud, but you likely…
How advertising will be changed by telecoms
Telecoms open shop on Madison Avenue, but will brands buy? Many companies have transformed and realigned…
Cracking the Search Engine Code
Bottom Line: E-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements…
What does ad-blocking mean for creative agencies?
Ad-blocking. It’s happening everywhere you look. It’s the digital equivalent of sticking all the direct mail…
What SXSW 2016 means for mobile marketers
In Austin, it’s perfectly normal to eat nachos for breakfast – a reflection of the…
Robot stalkers: don’t forget the humans in advertising
Advertising has become so fixated with technology that it no longer remembers how to communicate…
Premium is always tailor-made: even in advertising
Hitting the high street or shopping Saville Row? As London Fashion Week and Men’s Week approach,…
5 PPC tips to boost your AdWords ROI
Pay Per Click advertising can be a competitive minefield, but there are various tips and…