Could packaging play a new role in brand differentiation?
Both PepsiCo and Nestlé have announced some potentially significant packaging developments in the war on…
Browsing: Nestle
The interior design of the future will seem like magic
What if the future smart home were more than gadgets, wires, and flashing lights? What…
It’s not just Google or Facebook: The freezer aisle is ad targeting you now
Walgreens is using cameras, eye tracking, and motion sensors to show you real-time ads meant…
Blockchain buzz among advertisers starts to fizzle
Advertisers’ love affair with all things blockchain may be cooling as they realize the technology’s…
There’s a Reason You’re Seeing Those Doughnut GIFs
Tenor, the popular GIF search engine, is charging brands six figures for better placement. On…
45% Of Marketers Plan To Increase Paid Social Budgets In 2017, Supporting Search
Can paid social campaigns generate more brand searches on Google, Bing and across retail Web…
Programmatic branding a missed opportunity as open exchanges subside: Forrester
Marketers need to make branding a strategic priority in their programmatic buying programs to address…
It’s about the little things: the case for small data
Big data cannot truly provide insights into who we are and what we desire, Martin…
The ‘Offline’ Connection: Brands’ Moment Of Truth In Reaching Gen Zs Online
Understandably, brands have been growing their digital media spends and getting on board with the…
‘A teleportation experience’: How brands use Periscope to amplify marketing campaigns
What do scenes of summer fun, cannoned collisions, and a skydiving stunt have in common?…