Brands and Politics: Should you join the debate?
When businesses engage in politics, alignment is key In June 2017, President Donald Trump announced…
Browsing: ISD Global
The Three Areas of Marketing That AI Will Reinvent First
This article is part of an occasional series from leading voices about key issues facing…
CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To
Here’s the hard truth: Most CMOs (including me, admittedly) will never be able to get…
WPP takes on new identity to push its ‘radical evolution’ plan
Superunion and Landor have collaborated to create the new identity for WPP WPP CEO Mark…
HOW TO USE SIRI TO AUTOMATE EVERY STEP OF YOUR DAILY GRIND
FOR THE PRODUCTIVITY-OBSESSED, a more joyful and efficient life starts with good habits. Our sensible routines…
Exclusive CEO Interview: Satya Nadella Reveals How Microsoft Got Its Groove Back
In early 2016, two years into running Microsoft, CEO Satya Nadella needed advice from one of…
How Millennials are Marketing to Gen Z
Traditional marketing is useless. Although millennials are continually classified as being between the ages of…
Pentagram designs a Harry Potter font, and it’s magical
It’s called “Crimes New Roman.” Harry Potter, the beloved children’s books by J.K. Rowling, is…
The State of Blogging: Post Length and Publishing Frequency Trends
Bloggers are writing longer posts and spending more time crafting pieces than in years past, according…
Tradeshow Branding Do’s and Don’ts: How to Maximize ROI and Results at Industry Events
It’s winter, the time many companies begin to ramp up for the biggest industry events…