Online Reputation Management 101: What You Need to Know [Infographic]
With so many websites available for people to talk about your brand—Facebook, Twitter, Google, Yelp,…
With so many websites available for people to talk about your brand—Facebook, Twitter, Google, Yelp,…
In the latest episode of “Behind the Numbers,” analyst Nicole Perrin joins us in the…
Bacardi rum has teamed with red-hot actor/director Michael B. Jordan on a digital short that promotes the brand’s…
Unilever, the consumer packaged goods giant, is taking a nuanced approach to influencer marketing as…
FOR ITS FEARSOME size and confident leadership, Facebook seems strangely precarious. Maybe it’s my feeling that…
If the focus is on the right data aligned to business strategies instead of the…
Advertisers want to take management of their Amazon ad campaigns in-house, and they’re looking to…
I recently watched a presenter share a compelling pitch about the impact that cognitive bias…
Rarely, if ever, am I at a loss for words. Ask anyone who’s ever met…
When you’re checking out at the supermarket this holiday season, the cashier may ask if…