Brain trust: your favourite risky campaign?
Think bold, forward, maybe even a little bit ‘out there’ – is there a favourite…
Browsing: ISD Global
A First Look at Nike’s Gear for the Tokyo Olympics
The apparel and shoes for Team USA were designed for peak performance—ecologically and athletically. Ever…
This Identity Activist Wants to Make Facebook Obsolete
Your digital self is fragmented and owned by third parties. Kaliya Young has a plan…
Generational differences in media consumption grow wider
The gap between how younger and older generations in the UK are consuming commercial media…
Advertising’s positive role in society gains recognition
Nearly half (46%) of British consumers believe advertising has a positive impact on society, while…
4 Influencer Marketing Trends that will Dominate in 2020 [Infographic]
Are you considering adding influencer marketing to your social media promotion arsenal in 2020? Want…
Excellence deserves an encore (and a new name): 2nd Edition of Toshiba ExceLENS Awards announced
After an incredible opening edition in 2019 that saw over 6000 submissions in multiple content…
B2B Buyers Still Want the Human Touch – What’s a B2B Seller to Do?
The stakes of creating compelling customer experiences are higher than ever for B2B sellers —…
AI for Content Marketing: What You Need to Know
No matter what content you write or what stories your brand tells, there’s a good…
Consumers Warm Up to Facial Recognition to Keep Them Safe, but for Marketing and Advertising, No Thanks
As facial recognition systems become increasingly accurate, more governments and law enforcement organizations are tapping…