How brands are leveraging search data for social results
With plans to increase digital marketing budgets in 2016, marketers are under the gun to get…
Browsing: Data
Instinct Isn’t Enough: Great Design Demands Data
DATA-INFORMED DESIGN, NOT DATA-DRIVEN DESIGN, IS KEY FOR DELIVERING TOP-NOTCH PRODUCTS, ARGUES ROBERT HOEKMAN JR. Executives…
The 25 most used internet passwords: 123456 leads the way
123456 and Password take the top spots in SplashData’s annual list of the 25 most…
4 industries primed for mobile disruption
The growth of both mobile device usage and advertising over these devices has exploded over…
The searchification of media
As search becomes less traditional, it is becoming increasingly important to our world. Yet, when…
Data-driven targeting is the key to marketing success
The best product in the world, with the best ad in the world, won’t sell…
The Future Is Here and It’s Called Conversation-Based Targeting
Modern poet, philosopher, economist and novelist Wendell Berry often makes the case for small town…
What 2016 will mean for digital advertising
The year we say goodbye to bad ads? As the year draws to a close,…
Let’s get digital: the threat of management consultancies
At the risk of sounding foreboding during the time of goodwill, agencies across the board…
How to win a Cannes Lion: Using social analytics to create award-winning campaigns
What does it take to win a prestigious marketing award like a Cannes Lion? The…