Five ways to take your marketing automation further with AI
AI could lead to an economic boost of $14 trillion in additional gross value added…
Browsing: Data
Time, effort and expertise impede targeted marketing
Most marketers see data as the primary impediment to targeted marketing — and with good…
How to Get Marketers to Think Like Salespeople… and Vice Versa
“Maybe ever’body in the whole damn world is scared of each other.” —Slim, to George,…
The Difference Between Machine Learning, Deep Learning and Science Fiction
With the world of artificial intelligence (AI) developing so rapidly, it’s not surprising that many…
Can social networks regain momentum in 2019?
“When you give everyone a voice and give people power, the system usually ends up…
Why Open Banking Represents a Seismic Shift for Fintech
Open banking, a collaborative model in which banking data is shared with third-party players, is…
The programmatic marketer’s 2019 checklist
The new year provides great motivation for marketers to breathe fresh air into dated media…
Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a…
Did the data-driven era miss an exit?
If the focus is on the right data aligned to business strategies instead of the…
How to Create Compelling Visual Data
I recently watched a presenter share a compelling pitch about the impact that cognitive bias…