Can the ‘Supercharged’ Consumer Save Retail?
At a time when many bricks-and-mortar retailers are going bust, one might question the value…
Browsing: Data
Experience strategists are the new brand guardians
The job of brand strategy expands from telling the brand story to building the brand…
How to Balance Marketing Automation and Personalization
For any strategy to be effective, it’s important to find a balance. Brands have embraced…
How to Create a Customer Journey Map to Optimize Your Campaigns
Remember the early days of getting directions online? You’d go to a site like MapQuest,…
Three key trends within marketing innovation
Real human insights, personalisation and the integration of voice are key trends in marketing innovation,…
Ad agency uprising for data-driven transformation is not far away
The world does not need ‘another’ advertising agency. Yes, but they do need an ‘other’…
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement…
Take 5: What You May Not Know about Advertising
Research reveals how ads can affect shopping behavior, elections, and even our health. Once upon…
Every Little Helps: How to use data to create an emotional connection
Tesco has been one of the UK’s biggest retailers for nearly forty years. One of…
Six Tools for Communicating Complex Ideas
Business leaders need to know how to make their information stick. Every business leader is,…