Turning brand purpose into activism: P&G’s Chief Brand Officer, Marc Pritchard
In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Marc Pritchard – Chief Brand Officer at…
Browsing: Data
William Grant rethinks the whisky category
Scottish distiller William Grant successfully appealed to a non-traditional audience of younger, tech-savvy drinkers with…
As the CMO title morphs, agency strategists rise
Data is the fuel in the tank, says Sérgio Brodsky, but is it strategists who…
It’s Time to Rethink Your Data—Including Your Smell Data
An interactive art exhibit at WIRED25 explores the ways technology may expose—or obscure—the details of…
Use customer insights and data to deliver better diversity and inclusion in advertising
Advertising hasn’t cracked the issues it faces around diversity and inclusion, but Majbritt Rijs has…
The Dark Side of Artificial Intelligence in Marketing
I spend an inordinate amount of time thinking about artificial intelligence and its applications for…
How Data-Driven Marketing Builds Trust
Data collection is core to marketing strategy, now more so than ever, allowing marketers to understand…
Brands, agencies seek ad efficiencies by going direct
Marketers Are Going Straight To Exchanges For Ultimate Data Transparency As marketers seek more transparency…
What Artificial Intelligence Means For Customer Loyalty Marketing
It seems like everyone is trying to identify how artificial intelligence (AI) can benefit their…
Shifting Influence: Micro-Influencers Prove That Influencer Marketing Is Far From Dead
The following is a guest post by Brett Zucker, CMO at Monotype. Chief Marketing Officers and their teams…