How to Build Artificial Intelligence That Everyone Can Trust
Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in…
Browsing: Data
Top CMO Challenges and Focus Areas for 2020
CMOs are consistently confident in their marketing technology (martech), innovation and personalization investments, according to…
Can Algorithms Diagnose Disease Better Than Doctors?
Artificial intelligence has major implications for medicine. Proponents say the technology holds great potential in…
Don’t Panic: The Digital Revolution Isn’t as Unusual as You Think
The digital revolution has dramatically changed life on Earth, making it easy to think we’re…
Is Your Customer Engagement Strategy Irritating Your Customers?
While customers are every brand’s top priority, most brands haven’t figured out how to engage…
A Guide to Using Infographics for Lead Generation [Infographic]
Content marketers know that infographics can drive website traffic, because they know that visual content…
The power of AI: Creating truly impactful advertising experiences
The average consumer is exposed to 10,000 messages daily, switching between screens more than 20…
3 key components of mobile audience marketing
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the…
How to Revive Old Content to Boost Your Marketing Results
It’s no secret: Companies publish tons of content every year. Some of it attracts readers,…
How are big brands brushing up on customer understanding this year?
Brain trust: how are you developing a deeper understanding of customers this year? Brand leaders…