How a steel plant in India tapped the value of data—and won global acclaim
By upskilling employees and innovating with analytics, Tata Steel’s plant in Kalinganagar, India, achieved performance…
Browsing: Data
The Hard Truth About Customer Lifetime Value
The CMO Council found that 80% of marketers have a limited understanding of customer lifetime…
What Makes Songs Popular? It’s All About ‘You’
Knowledge@Wharton: What question motivated you to do this research? Jonah Berger: We’ve been doing a lot of…
Why brands need ‘cultural intelligence’
Traditional approaches to strategy underestimate, or ignore, the effects of cultural trends – but the…
CMO Predictions for 2021
Empathy, creativity, and connectivity will ignite purpose-driven experiences in 2021, according to chief marketing officers…
30+ smartphone apps you should delete before 2021
Start off the new year right by ruthlessly uninstalling apps that stress you out, play…
DEAR RYAN REYNOLDS: I HATE YOU. I LOVE YOU. IT’S COMPLICATED
TBWA/Chiat/Day’s Chris Beresford-Hill says a movie star can teach the industry a lot about advertising…
Account-based marketing: It’s not what you think it is
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…
Datathon Challenge: How to Boost Sales for a Global Retailer
Every time you take advantage of a discount, join a store’s loyalty program, or simply…
Marketing the Future: How Data Analytics Is Changing
Data analytics helps marketers learn about their customers with target precision, from the movies they…