The 25 most used internet passwords: 123456 leads the way
123456 and Password take the top spots in SplashData’s annual list of the 25 most…
Browsing: Data
4 industries primed for mobile disruption
The growth of both mobile device usage and advertising over these devices has exploded over…
The searchification of media
As search becomes less traditional, it is becoming increasingly important to our world. Yet, when…
Data-driven targeting is the key to marketing success
The best product in the world, with the best ad in the world, won’t sell…
The Future Is Here and It’s Called Conversation-Based Targeting
Modern poet, philosopher, economist and novelist Wendell Berry often makes the case for small town…
What 2016 will mean for digital advertising
The year we say goodbye to bad ads? As the year draws to a close,…
Let’s get digital: the threat of management consultancies
At the risk of sounding foreboding during the time of goodwill, agencies across the board…
How to win a Cannes Lion: Using social analytics to create award-winning campaigns
What does it take to win a prestigious marketing award like a Cannes Lion? The…
2016 Year in Preview: Ad targeting toes the creepy line
The classic example of the “creepy” ad is almost quaint these days: The pair of shoes…
The Year in Video Marketing and What to Expect in 2016
We marketers love our trends, and these days there are plenty to choose from: marketing…