Shine Theory


IF YOU’RE DESIGNING a product intended for the masses, how do you make sure it reaches the widest possible audience? We answer that question in this discussion between WIRED’s Arielle Pardes and Google’s Lilian Rincon. Lilian is a product manager at Google, where she oversees Google Assistant. The pair talks about the rise of Assistant, its role as a global citizen, and the importance of creating diverse teams (including women, minorities, and people from diverse backgrounds) to build products—especially those like Assistant, which is rapidly becoming an intimate part of peoples’ lives. This episode was recorded live at CES 2018.


Send the hosts feedback on their personal Twitter feeds. Arielle Pardes is @pardesoteric, and Lilian Rincon is @lilianr. Bling the main hotline at @GadgetLab. Our theme song is by Solar Keys.

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