Marketing
Use a “bucket strategy” to keep enough marketing cash on hand. The “Bucket Strategy,” made famous by financial planner Harold…
What Coca-Cola has learned from publishers In 2013, Coca-Cola took a risk: It replaced its corporate website with “Journey,”a…
A professor discusses his decades of research into the origins, advantages, perils, and future of “authentic” branding. Authenticity is hard…
Using big data to tailor ads can backfire with customers. The more spot-on the ad, the more we’re suspicious that…
Marketing-savvy hospital administrators—and their tuned-in communications teams—are writing new rules for success in reaching, attracting and retaining patients. As the…
You have spent countless hours and thousands of dollars dressing up your product. It has the perfect packaging, the product…
Even as digital ads become automated, media companies lean on humans More Web publishers are adopting header bidding, a technology…
We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic. Similarly, there are three essential…
As CMO of a fast-paced technology company with a half billion in revenue that is growing very quickly, I have…