Marketing
Positive word-of-mouth (WOM) has long been documented as a powerful tool for growth. Happy customers stake their reputation on recommending…
Content marketing can be as complex or as simple as you want it to be. You may base your strategy…
18- to 34-year-olds with affluent incomes go online more than 7 hours a day Affluent millennials spend about twice as…
When you have an opportunity to pitch for a new piece of business, there’s a palpable sense of excitement, isn’t…
When it comes to shipping, service, and even production, millennials like things fast. The immediacy of the Internet has engendered…
For marketers, innovation can bring about impressive opportunities (like the rise of social media), or throw up obstacles that force…
Digging through a new book by former Coca-Cola Company European marketing chief Javier Sanchez Lamelas turns up plenty of insights…
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’ purchasing journeys to drive both…
Here are some of the hidden strengths of this keeper of coupons, credit cards and boarding passes. “Mobile wallet” conjures…