Marketing
Social is supposed to be a conversational channel, so why are brands turning off the comments? Pollyanna Ward’s got herself…
New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how consumers use technology to shop…
Despite advancements in data, analytics, and automation, B2B marketing leaders still wrestle with seeding and harvesting the sales pipeline. Prospect…
Producing value sits at the very heart of business strategy and competitive advantage. It’s the reason Singapore Airlines, for example, consistently…
In a challenging environment, it has become vital for brands to understand the true return of their media investment now…
Could AI lead to risky, unchecked outcomes if we embrace the technology too soon? Will it steal creativity and intelligence-based…
As marketers, our goal should not be to count clicks; it should be to build collective confidence in the products…
The world of video marketing is poised for a profound transformation thanks to the evolving capabilities of artificial intelligence and…
Remember when your sixth-grade English teacher told you it was better to write your essay with active verbs? Well, she…
Why are so many people talking about a 50-year-old instruction manual for building a dollhouse? Having written for the internet for over…