Marketing
Automation is beneficial to the bottom line, but it can’t replace the unique qualities that consumers crave in some products…
Wharton’s Samir Nurmohamed explains “dirty creativity,” a phrase he and his co-author coined to describe how entrepreneurs pitch unusual products…
For B2B businesses, thought leadership is a high-octane contributor to marketing effectiveness—and demand generation in particular. At least, it can be. Getting it right,…
6 expert insights to grow B2B business in a difficult market Key stat: US B2B product sales growth is slow this…
Ahead of the release of the Warner Bros. Barbie film on July 21, marketers for brands like Bloomingdales and Gap, among others,…
The much-anticipated Maïssane Design Awards 2023 is set to commemorate the UAE’s most inventive and talented designers and design studios.…
Hoka, a premium shoemaker, has grown to over a billion dollars of annual sales; 11 years on from acquisition it…
There is a “drastic” disconnect between the customer experience and digital marketing strategies, according to a CX study released by…
Avon is one of the original DTC businesses, with “Avon Ladies” demonstrating and selling products in people’s own homes, but…
We recently launched a piece of research to uncover how marketers are making content marketing decisions, how they’re measuring performance…