Artificial intelligence is giving marketers the opportunity to work in ways that drive revenue growth, increase productivity and efficiency, and generate greater ROI. Although we understand the potential of AI, many marketers struggle to understand where and how to begin.
AI in marketing encompasses a lot of hype and buzzwords. Which, in return, makes it difficult for marketers to sift through what’s important, trustworthy, and most importantlyーnecessary.
That’s why we launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. In short, we’ve developed a deep knowledge of AI and its potential for professionals like you.
The Ultimate Beginner’s Guide to AI in Marketing contains the most useful resources we’ve found in our nearly decade-long journey to understand and apply AI. We designed this guide to help you put your education about AI into hyperdrive. This resource will help you simplify AI, understand how to use it, and apply it into your organization.
New Updates
The goal of this guide is to equip you with the most relevant and useful information surrounding AI in marketing. Every quarter we upgrade the Beginner’s Guide to keep up with new trends and shifts in the market. Keep reading for our new updates and resources in the Beginner’s Guide.
Articles
- A debate between AI experts shows a battle over the technology’s future by MIT Technology Review
At MIT Technology Review’s annual EmTech Digital event, two prominent figures in AI took to the stage to debate how the AI industry might overcome the challenges around attacks, bias, and adaptability.
- Coronavirus Will Finally Give Artificial Intelligence Its Moment by Bloomberg
Changes in demand caused by the pandemic point to a bright future for AI. This article uncovers the opportunities of AI in this new digital-focused, stay-at-home world.
- Dealing With Bias in Artificial Intelligence by The New York Times
The New York Times spoke with three women who have extensive experience in the AI industry to hear how they approach bias with this powerful technology.
- The Panopticon Is Already Here by The Atlantic
In this article, The Atlantic uncovers how Xi Jinping is using AI to enhance his government’s totalitarian control and how he is exporting this technology to regimes around the world.
- Accelerating AI impact by taming the data beast by McKinsey & Company
This article dives into the hurdles faced by government agencies who are seeking to employ artificial intelligence. McKinsey & Company outlines a five-step mission to help sidestep these challenges.
Podcasts
- In Machines We Trust by MIT Technology Review
This podcast dives into how technology impacts our daily lives, privacy issues surrounding AI, deep fakes, and explainability of AI itself.
- Brain Inspired: A podcast where AI and neuroscience converge by Brain Inspired
Brain Inspired brings you experts in AI and neuroscience to help you learn about cutting edge research and new theories about the brain and AI.
- Accelerating AI impact by taming the data beast by McKinsey & Company
This article dives into the hurdles faced by government agencies who are seeking to employ artificial intelligence. McKinsey & Company outlines a five-step mission to help sidestep these challenges.
Research
- The Rise of the AI-Powered Company in the Postcrisis World by Boston Consulting Group
This study uncovers how artificial intelligence will be incredibly valuable in helping companies adapt to global challenges and trends.
- Thriving in the Era of Pervasive AI by Deloitte
Deloitte’s third annual survey suggests how leaders’ thinking is changing as applications become pervasive throughout the organization.
- AI Index 2019 Annual Report by AI Index
The AI Index Report tracks and visualizes data relating to artificial intelligence. Its mission is to provide unbiased data for the public to develop intuitions about the complex field of AI.
Video
- AlphaGo – The Movie | Full Documentary by DeepMind
In 2016, the worlds of Go and AI met in South Korea for an incredible best-of-five-game competition called, “The DeepMind Challenge Match”. People around the world watched as a legendary Go master took on an AI opponent for the first time in history.
This article first appeared in knowledge.wharton.upenn.edu
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