MAN VS. MACHINE: ARE ALGORITHMS BETTER THAN HUMANS AT MARKETING?
In a webinar with the Direct Marketing Association, Alex Timlin, our Head of Client Success…
Browsing: Marketing
Should marketers care about the mobile moment of truth?
A huge amount of time and effort is invested by many marketers into building mobile…
Location focus in marketing is changing mobile ROI measurement
Mobile Marketer UberMedia Introduces The Concept Of “LROI” Mobile marketing platform UberMedia has coined a…
Singles’ Day is the biggest retail day you don’t know about
What Can U.S. Retailers Learn from Alibaba’s Singles’ Day Success? In just one day —…
How not to overdo influencer marketing
Give-to-Get vs. Pay-To-Play: Conquer Influencer Marketing By Doing Stuff That Doesn’t Scale Banner blindness is…
How to Convince Your CEO That Skimping on Marketing Talent Is No Bargain
If only you could achieve market leadership—and get a huge discount on marketing talent to…
The 50 Most Influential CMOs
Phil Schiller, SVP of Marketing at Apple, is the most influential head marketer in the…
The future of marketing is AI, telepathy and psychological layers
The Marketing Society’s annual conference featured a varied roster of speakers, from pop-philosopher Alain de…
PRized PR C(o)up
Starbucks Couldn’t Buy Better PR Than the Red Cups Coverage. Here’s What We Can Learn…
Five Quick Tips for Thinking Like a Marketing Revolutionary
We are living in a revolutionary age. Moreover, our digital revolution promises to be the…