11 Marketing Wizards Share Their Best Tricks
There are no silver bullets in marketing. What makes businesses successful are scaleable and repeatable…
Browsing: Marketing
How to Handle Audience Skepticism
Anyone with a novel idea, from an entrepreneur to a product marketer, should know how…
A Playful, Interactive Approach To Book Marketing In The Digital Age
PENGUIN UK BRINGS THE CHAPTERS OF SEVEN BRIEF LESSONS ON PHYSICS TO LIFE IN THIS FRESH TAKE…
Cost per human is what really matters to marketers
One look at the media’s coverage of the online advertising industry and it all seems…
Lessons from Philosophy for Marketers
A PHILOSOPHER TAKES ON MARKETING: 4 LESSONS FOR BRANDS FROM ALAIN DE BOTTON Philosophers are…
The hand of God in the Consumer Buying Cycle
Do Mentions of God Persuade Consumers to Buy? What does God have to do with…
Yes, we are the people formerly known as the audience!!
The caption of this blog is borrowed from Jay Rosen‘s great essay. Rosen’s essay (…
‘Millennials on Steroids’: Is Your Brand Ready for Generation Z?
It is a generational rite: complaining about “kids these days” and their habits and proclivities,…
Content Moderation: Who Needs It and How You Can Use UGC Successfully
User-generated content (UGC—blog or forum comments, reviews, photos, videos, and tweets, to name a few)…
Departing from convention: If marketing research had it’s way….
Analysis paralysis is a reality. There is a famous saying by Akio Morita, the founder of Sony –…