It is a generational rite: complaining about “kids these days” and their habits and proclivities,…

User-generated content (UGC—blog or forum comments, reviews, photos, videos, and tweets, to name a few)…

Analysis paralysis is a reality. There is a famous saying by Akio Morita, the founder of Sony –…

Charles wants a boat. Once upon a time Charles wanted to buy a boat. He approached his wife,…

The producers followed Steven Spielberg’s lead and asked MIT researchers to conjure how our lives…

Here is the common situation of many startups. They have no money, but they have…

Brand managers all over the world spent a lot of time and energy developing strategies…

There are marketing campaigns and then there are clever marketing campaigns. The former may resonate…

Can Virtual Reality Become a Mass Marketing Play? For a marketer, virtual reality technology can…

Being a salesperson isn’t easy. Despite having access to technology, sales reps still lack the…