Browsing: Digital & Social
Do You Really Need a Brand Purpose?
In recent years, many have jumped on the “purpose” bandwagon—not the least of which are consultants…
WHAT BRANDS SHOULD KNOW ABOUT THE METAVERSE
Brands need to reinvent their marketing playbook for digital worlds The so-called metaverse piqued the…
‘Change without story is a mandate, change with story is purpose’: Why marketing and comms execs are being tapped for chief-of-remote roles
This article is part of the Future of Work briefing, a weekly email with stories, interviews,…
Why social sharing is the world’s most awesome content marketing metric
The most important metric for any digital marketing effort is conversions. We all like money.…
So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?
Gone are the days of each social media app serving an individual, unique purpose. In…
7 Digital PR and Earned Media Strategies that Give Your SEO a Boost
Business Growth and SEO The pandemic struck. Shutdown orders were issued. We all had to…
Buying Is Boring. Consumers Want to Browse.
Pinterest is on a mission to make online shopping fun Editor’s note: This piece is…
Infographic: How to nail audio, video on YouTube
With more people now tuning into YouTube’s audio-only options, including YouTube Music, last November, YouTube…
Gamification strategy and DTC brand marketing
Nike’s Apps Played a Crucial Role in Driving Engagement & Digital Revenue Nike’s mobile apps have helped to fuel sales growth during the pandemic as part…
generational marketing
Epoch Strategy Director Alex Murrell wrote a fascinating piece a couple years ago on “The…