Browsing: Digital & Social
Yes, Customers Always Know What They Want
Marketers often feel like second-class citizens in their companies because people think new products and…
WhatsApp’s New Privacy Policy Just Kicked In. Here’s What You Need to Know
Instead of a hard cutoff, the messaging app will gradually degrade and eventually cease to…
The rush to digital services is crushing online customer experience. We need to act NOW.
Since the pandemic started, I’ve heard an increasing number of stories of bad online customer…
Is there a case to revisit the Case Study Method?
Is there a case to revisit the Case Study Method? Back in the 1920s, Harvard Business…
How to Crash-Proof Your Personal Brand in a Tight Job Market
Five years ago, asking a CEO whether he or she wanted—or needed—personal branding services would…
Is “Performance Branding” an oxymoron?
Yep. Your branding efforts really can translate to bottom line growth. A lot of business…
The ‘Econometric Hero’ and five questions every CMO should ask about MMM
Facebook’s Tony Evans considers how Media Mix Modelling should be reinvented to reflect today’s marketing…
Humour in marketing and value creation? You must be joking
Humour has an important role to play in effective advertising, but don’t just ‘do a…
The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?…
Under the influence: Interview with Maree Sortino
Trying to find the right influencer can be time consuming but it is achievable for…