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Browsing: Digital & Social
Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]
Both social media and search engine optimization (SEO) can be highly effective inbound marketing tactics.…
SEO Expert Survey: Traffic, Budget, and Time Trends
Search engine optimization (SEO) professionals say most of their clients had an increase in traffic…
Growing and Changing: The Evolution of the Podcast Audience
The size of the podcast listening audience in the US has increased in 2021 after…
Google calls time on last-click attribution
Google’s buy-side network Google Ads has announced in a blogpost that it is switching its default from…
Why Marketing Maturity Needs to Be Top-of-Mind in Today’s Digital Landscape
Companies have adapted and leaned on digital strategies to connect internally and externally since the…
Facebook’s Project Amplify controversy explained
Testing ideas is the way that Facebook moves forward, but emerging reports that the social…
Major audio investment gap exists for marketers
Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of…
Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare
Picture this: Your company’s email campaigns have an average open rate of around 15%. Then…
These 4 Content Marketing Fails Are Fixable: Here’s How
When your content marketing program is starting, almost anything is likely to make a positive…