Browsing: Digital & Social
Under the influence: Interview with Maree Sortino
Trying to find the right influencer can be time consuming but it is achievable for…
WHERE THE RUBBER MEETS THE ROAD: BRIDGESTONE TURNS TECH INVESTMENTS INTO RECURRING REVENUE
For manufacturers, digitizing products can often be much easier than monetizing those products. In other words,…
Not Doing Different Things, Doing Things Differently
If we only think about all the changes we have experienced during the last months…
Landing Page Conversion Benchmarks for 16 Industries
Median and average conversion rates for landing pages vary significantly by industry and by type…
Think twice before choosing a blue logo. Here’s why
Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately…
AI is neither artificial nor intelligent?
This Researcher Says AI Is Neither Artificial nor Intelligent Kate Crawford, who holds positions at…
‘There are no more excuses’: Advertisers try to overcome the fallacy of ethical media buying
Turns out, some advertisers will walk their talk on behaving ethically — to a point.…
B2B Websites: What Visitors Value vs. What Marketers Value
B2B website visitors and B2B marketers don’t always see eye to eye on which characteristics,…
Off The Record: Masked Marketer
Editor’s Note: “Off The Record: Masked Marketer” is a new series where we peek behind…
Three proven strategies for advertising on Amazon
Since I’ve been working more and more with Amazon Advertising for a wide spectrum of…