Browsing: Branding
How Gary Vee, Mark Cuban, and Arianna Huffington Build Their Brand
Many CEOs and entrepreneurs still have their hesitations on whether or not to have a personal account…
Featuring employees in brand marketing is resonating with consumers
Coronavirus has had a big impact on brands’ marketing and advertising budgets, creating problems for…
Five surprising ideas about building your personal brand in a time of crisis
A few years ago, I wrote a book called KNOWN: The handbook for building and unleashing…
How to Spot a Fake
Rolex One of the biggest giveaways that you’re dealing with a fake Rolex is that…
Brands look to VR e-commerce to replace the in-store experience
Once an omnichannel experiment for a handful of innovation-focused brands, VR e-commerce is now seeing…
Kioxia walking the walk on doing good during trying times: Distributing Free Health Packs in UAE
These are trying times. And people, purpose, planet is the need of the hour. A small example…
Thriving on Value
Why Thrive Market is a good alternative to Amazon for grocery delivery Since its launch…
Brand Relevance: How to Identify Untapped Opportunity
Is your brand relevant to the various audiences—customers, influencers, the media, others—you want to reach?…
‘Green Swans’ Will Kill Some Brands, Boost Others
Green Swans also take the world by surprise — because of their exponential character, and…
How does a smart brand continue to be influential under lockdown?
Building A Perfect B2B Influencer Program During Imperfect Times Can you run a B2B influencer…