Browsing: Branding
Brand Relevance: How to Identify Untapped Opportunity
Is your brand relevant to the various audiences—customers, influencers, the media, others—you want to reach?…
‘Green Swans’ Will Kill Some Brands, Boost Others
Green Swans also take the world by surprise — because of their exponential character, and…
How does a smart brand continue to be influential under lockdown?
Building A Perfect B2B Influencer Program During Imperfect Times Can you run a B2B influencer…
Kioxia Corporation Announces Launch of New Brand Consumer Product Portfolio (microSD/SD Memory Cards, USB Memory and SSDs)
Kioxia Corporation, the world leader in memory solutions, is pleased to announce the launch of…
Top tips on growing brands now and into the future
Did anybody else think that was a weird Easter? We live in such strange times,…
Frito-Lay’s new COVID-19 ad is an anti-brand manifesto. Too bad it’s still a commercial
If Frito-Lay doesn’t tell people about all the great stuff that it’s doing, how will…
A recap of how brands are pivoting right now
Brands are quickly recognising that a new normal has fallen upon us and reacted with…
How you can use AI to create, not kill, value for your brand
The use of artificial intelligence in marketing is at a tipping point, suggests Alex Wilman.…
Big brands put current campaigns on ice to generate new virus-related content
New data from the World Federation of Advertisers (WFA) reveals four out of five multinationals…
10 Sentiment Analysis Tools to Measure Brand Health
Are you monitoring your businesses ‘brand health’, and actively working to improve this key metric,…