Browsing: Branding
How to Market Effectively in 2021: Integrate Performance and Brand Marketing
There’s never been a better time to understand the value of brand marketing. In 2021,…
Activate purpose to create shared identity
Purpose is no longer optional. Access to markets, talent, and capital now requires business leaders…
Brands can leverage memes effectively. Here’s how.
Memes can be an inexpensive and powerful tool for brands to connect and engage with…
How to write digital products with personality
The right words will shape the entire experience. User testing = trainwreck. We need…
With GameStop, Robinhood broke the biggest rule of branding
The legend of Robin Hood is that of a heroic outlaw who steals from the…
6 ways brands can appeal to ethical consumers
In 1965, Ralph Nader published “Unsafe at Any Speed” and influenced a movement now known…
OPINION: FROM ‘OK BOOMER’ TO ‘OK BRAND’—HOW TO ALIGN WITH GEN Z’S SOCIAL CONSCIENCE
You may not recognize the name Peter Kuli, at first blush, but you definitely know…
Time for business (and brands) to step up
Business is now the most trusted institution globally, according to the 2021 Edelman Trust Barometer…
Why brands need ‘cultural intelligence’
Traditional approaches to strategy underestimate, or ignore, the effects of cultural trends – but the…
General Motors’ new logo is the biggest branding fail of 2021 (so far)
Over the last week we’ve seen a rash of rebranding efforts by major companies such…