Browsing: Branding
All we talk about is trust – but do we trust each other?
Premium publishers tick all the boxes for advertisers but they have been adversely affected by…
Struggling with your personal brand ? this is why.
When I do personal coaching, I often get the question — How do your build…
Leveraging Consumer Insight & Brand Strategy
What is a Consumer Insight? And perhaps, more importantly, why is understanding and applying consumer…
How images of love and war can build brand loyalty
How Companies Cleverly Deploy Metaphors Southwest Airlines speaks a language of love, but for Palantir,…
Reframe brand as ‘future demand’
Marketers shifting budget into performance tactics should heed the experience of start-up digital brands that…
Building a Standout Brand Goes Way Beyond Your Logo: Nick Westergaard on Marketing Smarts
The work of brand-building is never done, but don’t let that discourage you! Building a…
A Six-Step Guide to Conducting a Brand Audit [Infographic]
A brand audit is an in-depth examination of your brand to identify what you’re doing…
The future of loyalty and CRM is a step change, not an evolution
What’s the future of loyalty? How we answer the question depends on a number of…
How OREO’s #ProudParent campaign connected to National Coming Out Day and started a lasting conversation
Key results +2846%increase in mentions1 5xhigher engagement vs benchmark3 +34%lift in positive sentiment2 The opportunity…
How to brand fintech in the volatile Gamestop era
There’s a new acronym being used in investing circles: BANG. It stands for Blackberry, AMC,…