A Six-Step Guide to Conducting a Brand Audit [Infographic]

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A brand audit is an in-depth examination of your brand to identify what you’re doing well, spot areas for improvement, and assess your position in the market compared with your competitors.

So, how exactly do you conduct one?

A recent infographic (below) from Superside explores the basics in a six-step guide.

The piece looks at the core pillars of a successful brand audit and covers what to do after completing the process.

This article first appeared in www.marketingprofs.com

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About Author

Ayaz Nanji

Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.

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