Browsing: Advertising
The 25 Best Ads of 2017 (So Far)
A summertime look at our favorite work from the year to date We’ve made it…
How Amazon is readying its blitz on the ad industry
Amazon continues to make serious inroads into the advertising business. Its latest move: a new office…
Forget Facebook and Google: The ad world thinks this tech giant is ‘terrifying’
The mad men and women of the ad industry have plenty of reasons to toss…
‘Fearless Girl’ Dominates the Clios, Winning the Grand Clio in 5 Categories
McCann New York is named Agency of the Year The Fearless Girl statue quickly went…
Kodak captures special ‘moments’ in its latest campaign
At one time, Kodak ruled the world of technological disruption with its camera and film developments. The…
Facebook will add ‘more human review’ of ad-targeting options
After a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last…
Prepare For A New Kind Of Ad To Take Over Your City
To promote the iPhone 8, Verizon and Snap are launching an augmented scavenger hunt–a trend…
Behavioral ad targeting gets thumbs up from CPG brands
CPG Brands Replace Demographic Targeting With Behavioral Targeting Demographic targeting and behavioral targeting have both…
Advertising trade groups deeply concerned about Apple’s cookie blocker
Apple’s plan to integrate cookie-blocking technology into the latest version of Safari has industry bodies…
By the Numbers: Coca-Cola’s Times Square Billboard
Coke has been advertising in New York’s Times Square for 97 years, but never as big—and…