Browsing: Advertising
How blockchain technology will revolutionize advertising
The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World:…
Converse gifs up Millie Bobby Brown for new back to school campaign
Converse is helping kids gear up for school with a new collection of apparel, shoes and…
Martech and ad tech: Challenges and opportunities
What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out…
Meet The Backscratchers: how a team of ‘fixers’ are challenging the traditional agency model
Jody Orsborn was working for an LA music production company when the idea came to her to…
VR ADS ARE ALMOST HERE. DON’T ACT SURPRISED
IMAGINE, FOR A moment, that you’re inside a virtual reality world. You look to your left…
How advertisers can maximise Social TV
The Future Of TV Is Social TV is dying, and Facebook smells blood. Not satisfied…
Mazda skids across the screen in distracted driving ad
Dive Brief: Mazda, the Japanese car company whose U.S. sales fell 14.7% from a year earlier to…
Hashtags’ Boom in TV Commercials Is Over
TV advertisers have vastly expanded their attempts to drive people to their websites but are…
The most brand-safe app category is not what you’d expect
When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew…
Online Publishers Try Reducing Ads to Boost Revenue
LittleThings and Dotdash say they’re taking a ‘less is more’ approach with ads across their…