Browsing: Advertising
Ads That Don’t Overstep
The internet has dramatically expanded the modern marketer’s tool kit, in large part because of…
Clear Channel Outdoor Unveils ‘Behavioral’ Ad Network
In an attempt to incorporate behavioral analysis from mobile data with out-of-home advertising, Clear Channel…
Dentsu’s 2018 ad spend forecasts ‘show a market in transformation, but not recession’
Dentsu Aegis Network’s latest advertising spend forecasts predicts Asia Pacific ad spend growth will accelerate…
Ikea’s New Ad Is A Pregnancy Test You Pee On. Really.
“Peeing on this ad may change your life,” promises Ikea in a new print campaign.…
Brand safety in 2018 will bring more collaboration
Brand Safety In 2017: Where We’ve Been, Where We’re Going Brand safety and transparency were top-of-the-agenda…
The Top Advertising Business Questions for 2018
And the executives to watch for the answers It was a big year for advertising…
6 ways ad agencies can thrive in an AI-first world
Machine learning and artificial intelligence (AI) will change the way search marketers do business. In…
How to Create a Campaign That Spans 2 Decades, Like Mastercard’s ‘Priceless’
5 lesson’s that can be learned from its enduring success It is the rare campaign…
Oath Announces 4 New Ad Formats on Mobile, Including AR and Savable Coupons
The Home Depot and Pottery Barn are testing some of them As Oath continues to…
Ad of the Day: Holiday heart warmer sees Nokia, a phone brand, urge users to switch off their phones
Mobile phone brand Nokia has taken a seemingly counterintuitive approach to its Christmas messaging, encouraging consumers to…