Browsing: Advertising
Google and Common Ground launch ‘Little by Little’
Partnering with Google, the Common Ground initiative has launched a global campaign that will support…
With an eye on TV ad budgets, YouTube debuts search-based video ad targeting
Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based…
The Data Revolution Is Changing OOH
It’s a Friday afternoon in the mall, and shoppers are going about their business, buying…
Branded Podcasts Are The Ads People Actually Want To Listen To
Brands aren’t just blanketing podcasts with discount codes—they’re taking over entire podcast series in the…
The merging of advertising and entertainment has led to talent shortfall
As spending on branded content has grown, agencies, publishers and brands are increasingly searching for…
P&G’s Marc Pritchard calls for ‘fewer project managers’ at agencies as he vows to destroy ‘maze of complexity’
The archaic “Mad Men” model must end by stripping away anything that doesn’t add to…
Kobe Bryant, Kevin Hart and Simone Biles run to make the world go around in Nike’s ‘Choose Go’ film
Kobe Bryant, Edinson Cavani, Kylian Mbappe, sprinter Ge Manqi, gymnast Simone Biles and comedian-runner Kevin Hart band…
‘The year of the RFI’: Advertisers step up supply-side partner reviews
More advertisers are starting to ask better questions of the supply-side platforms their demand-side platforms…
The Top Dos And Don’ts Of Working With Creative People
Or, how not to be an asshole client. [Image: courtesy the author]Whenever designers get together,…
TV Advertising’s Tipping Point
Advertisers Tuning Out TV in Sign of Trouble for Media Companies Sales drop last year…