Browsing: Advertising
Amazon is testing an attribution pixel, a key step in rivaling the duopoly
Amazon wants to leave marketers without doubt that its ads are better than those of…
4 warning signs AdSense is ruining your contextual advertising strategy
In the dark ages of the SEO era, when bloggers and webmasters were still familiarizing…
6 is the new 30
Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second Six-second ads…
Blockchain buzz among advertisers starts to fizzle
Advertisers’ love affair with all things blockchain may be cooling as they realize the technology’s…
4 Steps to Transform Your Agency
As digital media finally overtakes traditional media in terms of revenue, ad agencies need to…
The Inner Workings of Advertising on Amazon [Infographic]
Amazon is known to millions as a Whole Foods-acquiring, on-demand Cloud-providing, industry-disrupting juggernaut. And although…
OOH is a poster boy for data and digital
Out-of-home advertising is enjoying a renaissance in many markets, as its newfound versatility, driven by…
10 Lessons | What did we learn from Cannes Lions 2018?
TEN LESSONS FROM THE COMMUNICATION TRACK From “hackvertising” and diversity to media consolidation and the power…
How agencies can balance originality and strategy
Striking the right balance of creative originality and strategy requires agencies to consider a variety…
3 ways to engage advertising-weary consumers
According to recent research by the American Marketing Association, consumers are bombarded with up to…