The content push seeks to show how collaboration is helping to marry the fields of technology and entertainment to enable the Japanese giant to get closer to those on the frontline of its entertainment offer.
Midori Tomita, VP in charge of brand communication at Sony Corporation, commented: “This exciting new campaign further enhances Sony’s message of being a creative entertainment company with a solid foundation of technology. We’re looking to increase engagement amongst young creatives across the different entertainment industries by capturing their interests and showcasing how Sony connects the vision of the technology to the vision of the creator.”
To kickstart the initiative Sony hosted a Creator’s Night at the Consumer Electronics Show in Las Vegas where a panel mused on their work, technology and the future of entertainment.
This article first appeared in www.thedrum.com
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