‘Boundless by Sony’ digital brand campaign spotlights trendsetting creators


Sony has unleashed a new digital brand campaign on social media to showcase how film, music and video game creators are pushing their respective mediums forward.

The content push seeks to show how collaboration is helping to marry the fields of technology and entertainment to enable the Japanese giant to get closer to those on the frontline of its entertainment offer.

Midori Tomita, VP in charge of brand communication at Sony Corporation, commented: “This exciting new campaign further enhances Sony’s message of being a creative entertainment company with a solid foundation of technology. We’re looking to increase engagement amongst young creatives across the different entertainment industries by capturing their interests and showcasing how Sony connects the vision of the technology to the vision of the creator.”

To kickstart the initiative Sony hosted a Creator’s Night at the Consumer Electronics Show in Las Vegas where a panel mused on their work, technology and the future of entertainment.

This article first appeared in www.thedrum.com

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John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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