Agencies: Going under the scanner
More Agency Reviews Expected This Year, Study Finds The relationship between advertisers and their agencies…
Author Nathalie Tadena
Nathalie Tadena
@WSJ advertising and marketing reporter, Team @wsjCMO, @NorthwesternU alum
Experiential marketing
Groupon Looks to Court Experience-Seekers with New TV Campaign Groupon is making its return to national…
Making real meat of data
IBM Watson’s Data-Crunching Gains Traction with Marketing Firms More marketers are putting Watson to work.…
WPP CEO Martin Sorrell Says In-House Programmatic Buying is ‘Short-Lived’ Trend
Advertising giant projects its programmatic buying unit to hit $1.1 billion in sales in 2016…
The challenges of virtual-reality marketing
Can Virtual Reality Become a Mass Marketing Play? For a marketer, virtual reality technology can…
The Magic Word That Can Boost Your Email Marketing Campaign
This Word Can Boost the Performance of Your Brand’s Email Campaign As marketers flood inboxes with…