What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
Browsing: Wall Street
Learning Finance via The Big Short
The movie is being lauded for its attempt to tackle tricky concepts, but will any…
With GameStop, Robinhood broke the biggest rule of branding
The legend of Robin Hood is that of a heroic outlaw who steals from the…
Brain trust: your favourite risky campaign?
Think bold, forward, maybe even a little bit ‘out there’ – is there a favourite…
What Will It Take for Uber to Become Profitable?
Uber has to fix its business model to make it profitable in a sustainable way,…
How to read body language: Examples from around the world
If you want to make a great first impression no matter where you are, learning…
Who Is Responsible for Biased and Intrusive Algorithms?
Algorithms have become part of our everyday lives. Whether one considers jobs, loans, health care,…
Late Bloomers: Why Good Things Come to Those Who Wait
The recent college admissions scandal showed the extent to which parents and students are obsessed…
How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage
For the first piece in our series How CEOs Write, we talked about how Tesla’s missteps…
‘Fearless Girl’ Dominates the Clios, Winning the Grand Clio in 5 Categories
McCann New York is named Agency of the Year The Fearless Girl statue quickly went…