OOH is a poster boy for data and digital
Out-of-home advertising is enjoying a renaissance in many markets, as its newfound versatility, driven by…
Browsing: Programmatic
Ad Agencies Are Breaking Down Programmatic Silos
Buyers are unifying their sales teams edia companies are eliminating the silos between their direct and automated…
How can brands embrace culture and consumerism?
Brands can’t remain disinterested in social issues any longer. They can’t bury their heads in…
VR is slowly going mainstream, but VR ads are still a long way off
At its annual F8 conference on May 1, Facebook is expected to release Oculus Go,…
How Leading Brands Are Closing The Loop For Smarter In-House Programmatic Buying
Spoiler alert: This is not another list discussing the five or six reasons why you…
The Internet of Things Can Automate Romance. Is That Bad?
A FEW YEARS ago, there was really no way to know how we would use the Internet…
How Google aims to bring TV advertising into the 21st century
TV has traditionally been top of the food chain in terms of ad spend, but…
Programmatic is finally figuring out a basic flaw in ad auctions
Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what…
Global Marketers Improving Media Oversight: WFA Study Finds More Control, Transparency
A new study from the World Federation of Advertisers based on a membership survey taken…
Despite Challenges, Programmatic Is Evolving To Deliver On Brand Safety
With spend growing by more than 72% over the past three years, programmatic is the backbone…