GOOGLE STILL ISN’T WHERE BRANDS WANT IT ON VERIFICATION, BUT IT TAKES (AND GETS) CREDIT FOR TRYING
Twenty months after Procter & Gamble Chief Brand Officer Marc Pritchard called on digital players…
Browsing: Programmatic
Blockchain buzz among advertisers starts to fizzle
Advertisers’ love affair with all things blockchain may be cooling as they realize the technology’s…
How Brands Can Be More Authentic Using Social Media Video
As video has become ubiquitous across all social media platforms, brands are producing more video…
OOH is a poster boy for data and digital
Out-of-home advertising is enjoying a renaissance in many markets, as its newfound versatility, driven by…
Ad Agencies Are Breaking Down Programmatic Silos
Buyers are unifying their sales teams edia companies are eliminating the silos between their direct and automated…
How can brands embrace culture and consumerism?
Brands can’t remain disinterested in social issues any longer. They can’t bury their heads in…
VR is slowly going mainstream, but VR ads are still a long way off
At its annual F8 conference on May 1, Facebook is expected to release Oculus Go,…
How Leading Brands Are Closing The Loop For Smarter In-House Programmatic Buying
Spoiler alert: This is not another list discussing the five or six reasons why you…
The Internet of Things Can Automate Romance. Is That Bad?
A FEW YEARS ago, there was really no way to know how we would use the Internet…
How Google aims to bring TV advertising into the 21st century
TV has traditionally been top of the food chain in terms of ad spend, but…