The programmatic marketer’s 2019 checklist
The new year provides great motivation for marketers to breathe fresh air into dated media…
Browsing: Programmatic
Programmatic advertising’s disruptive position
We live in an age where we regularly talk about things in person with our…
WhatsApp ads are coming: Will advertisers start buying?
Social media marketing agencies and platforms weigh in on Facebook’s plan to further monetize its…
How advertisers can achieve programmatic success
Programmatic advertising’s disruptive position We live in an age where we regularly talk about things…
GOOGLE STILL ISN’T WHERE BRANDS WANT IT ON VERIFICATION, BUT IT TAKES (AND GETS) CREDIT FOR TRYING
Twenty months after Procter & Gamble Chief Brand Officer Marc Pritchard called on digital players…
Blockchain buzz among advertisers starts to fizzle
Advertisers’ love affair with all things blockchain may be cooling as they realize the technology’s…
How Brands Can Be More Authentic Using Social Media Video
As video has become ubiquitous across all social media platforms, brands are producing more video…
OOH is a poster boy for data and digital
Out-of-home advertising is enjoying a renaissance in many markets, as its newfound versatility, driven by…
Ad Agencies Are Breaking Down Programmatic Silos
Buyers are unifying their sales teams edia companies are eliminating the silos between their direct and automated…
How can brands embrace culture and consumerism?
Brands can’t remain disinterested in social issues any longer. They can’t bury their heads in…