Zara built a $20B empire on fast fashion. Now it needs to slow down
This week, the brand announced an ambitious plan to transition to sustainable fabrics and recycling.…
Browsing: Prada
Why We Can’t All Get Away with Wearing Designer Clothes
In certain professions, luxury goods can send the wrong signal Imagine yourself at a meeting…
Did a slave make your sneaker brand? Probably, yes!
Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile…
Top 10 luxury brand mobile marketers of Q3
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’…
Top 10 luxury brand mobile marketers of Q1
Changing consumer habits have forced brands to move quickly into the exploding mobile marketing arena,…
Luxury brands have a compelling value proposition
Chanel, Hermès rank as top brands worth premium pricing: survey The popularity of a widely…
Five Ways Successful Brands Unsell to and Instead Woo Customers
Have a brand and want to charge a premium? Then you better stop selling to…