Is New Zealand’s New Tourism Ad Brilliant or Tone Deaf?
Since Covid, marketers have tackled the enormous challenge of adapting to new messaging while remaining…
Browsing: Marketing
Companies are failing to do this one simple thing that could boost recycling
You’ve got an empty plastic bottle—so what do you do with it? Recycle it, obviously.…
Canon’s photo culling app uses AI to help you pick your best shots
The software grades photos by looking at factors like sharpness and “emotion.” Sometimes deciding when…
How To Market a Book
Reviews are one of the thorniest subjects in publishing. First, there’s the classic chicken and…
Net-Zero Homes: Myth or Reality?
OVERVIEW As homes become more connected, how are consumers able to meet carbon emission goals…
Approaching Digital Transformation With a Marketing Mindset
Digital transformation efforts are often siloed in IT departments, but marketers should play a critical…
3 Rules for Dealing with Marketing Disruptions
Rule #1: Look for the silver lining Most disruptions cause the average person to panic,…
How you can use Cumulative Advantage to build unstoppable momentum
My new book has arrived: Cumulative Advantage: How to Build Momentum for your Ideas, Business and…
Developing a trust strategy for your brand, and how to measure it
Looking back at 2020 and into 2021 – change and disruption remains fundamental. Some elements…
Great minds don’t think alike: How to tap the neurodivergent talent pool
Embracing neurodiversity, from ADHD to dyslexia, gives adland a creative edge. Richard Brim, chief creative…