Is Your Brand Really Making Progress Towards Diversity, Equity, Inclusion and Justice?
More companies are outlining policies and setting targets for DEIJ, but meeting those commitments remains…
Browsing: Johnson & Johnson
How brands are leveraging long-form storytelling
Storytelling is a delicate and meaningful art form that has the power to position a…
6 ways brands can appeal to ethical consumers
In 1965, Ralph Nader published “Unsafe at Any Speed” and influenced a movement now known…
It’s Time for Chief Market Officers to Play Offense
The role of the CMO has been under attack in recent years. Two out of…
Brand size, creativity main drivers of effectiveness
Brand size and creativity are the two most important contributors to marketing effectiveness, according to…
As the CMO title morphs, agency strategists rise
Data is the fuel in the tank, says Sérgio Brodsky, but is it strategists who…
WHY MORE BRANDS ARE DITCHING THE CMO POSITION
A deep dive into why companies are ridding themselves of the long-respected chief marketing role…
How are big brands brushing up on customer understanding this year?
Brain trust: how are you developing a deeper understanding of customers this year? Brand leaders…
“Brand purpose” is a lie
From Gillette to Starbucks to Johnson & Johnson, companies love to extol the virtues of…
What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…