“Brand purpose” is a lie
From Gillette to Starbucks to Johnson & Johnson, companies love to extol the virtues of…
Browsing: Johnson & Johnson
What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…
Which Fortune 500 Brands Excel at Marketing to Potential Employees?
Which large corporations in the United States excel at marketing to potential employees and at…
YouTube reveals ‘action plan’ to tackle spate of brand safety issues
YouTube has introduced a four-step action plan in hopes of battling the brand safety concerns that…
The Magic Of An Effective Brainstorm
When innovation became a key factor in my compensation and my then employer, Johnson &…
Direct programmatic rising as brands seek more placement input
With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic Bots, fraud…
Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
YouTube video bloggers and other independent producers have been a growing part of marketing content…
Advertisers look to entice, not interrupt, consumers
Advertisers Try New Tactics to Break Through to Consumers Harry Li, a 26-year-old Atlanta native,…