Branding December 7, 2017 0 YouTube reveals ‘action plan’ to tackle spate of brand safety issues YouTube has introduced a four-step action plan in hopes of battling the brand safety concerns that…
Marketing August 23, 2017 0 The Magic Of An Effective Brainstorm When innovation became a key factor in my compensation and my then employer, Johnson &…
Advertising April 24, 2017 0 Direct programmatic rising as brands seek more placement input With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic Bots, fraud…
Advertising January 10, 2017 0 Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened? YouTube video bloggers and other independent producers have been a growing part of marketing content…
Advertising June 23, 2016 0 Advertisers look to entice, not interrupt, consumers Advertisers Try New Tactics to Break Through to Consumers Harry Li, a 26-year-old Atlanta native,…