The five biggest mistakes companies will make with their digital strategies – and how to avoid them
With the year ramping up into full swing, February is a good time to take…
Browsing: ISD Global
The truth about truth and authenticity – why some brands get it and others don’t
Spend an hour at any marketing conference and you’re sure to hear the word ‘authenticity’…
20 Surprising Things You Can Do With Google Search
You can get really specific about the Google search results you want, as well as…
Dieter Rams’s 10 Principles of Design, illustrated by his ingenious products
Gary Hustwit and Trollbäck+Company created this beautiful rendition of the designer’s timeless rules for good…
How Big Companies Can Outrun Disruption
Large companies can be easy targets for disruption, but Gary Pisano says there are steps that can…
Life in Plastic, It’s Fantastic Barbie’s finally found her true calling: influencer.
Barbie turns 60 this year. A friend asked me if this means Barbie herself is turning…
12 Ways to Hook an Audience in 30 Seconds
Apply the famous advice “when you advertise fire-extinguishers, open with the fire” to your presentation.…
A closer look at creating a strong brand identity
This is a condensed version of a complete guide to brand identity. For the complete,…
Fearless marketing: A closer look at the iconic statue and what’s next
“Fearless Girl” became an icon overnight — expressing volumes without saying a single word, going…
IT’S NOT TOO LATE FOR SOCIAL MEDIA TO REGULATE ITSELF
Silicon Valley’s search and social media giants determine who sees what information, and how. Never before has…