3 Tips to Optimize Your Digital Ad Campaign
Advertisers often ask their SmartBrief account management team how to get the most out of…
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What clients seek from influencer collaborators
Influencers have a lot to offer brand managers and online marketers, but they will have…
What’s the Recipe for a Brand New Color?
Mas Subramanian Set out to Make a Semiconductor and Ended Up with a New Blue Pigment…
Brand purpose is the future for the majority of marketing leaders
P&G’s Gillette will not be the last brand to promote its values, as a new…
GOOGLE’S NEW INTERPRETER MODE TRANSLATES YOUR CONVERSATION
OVER THE PAST year Google has been making its virtual assistant, the eponymous Google Assistant, more capable of…
Zara’s new logo may be the future of branding, love it or hate it
The controversial design reflects the evolution of fashion branding. But would it have killed Zara…
The design school of the future is nothing like the one you went to
The Royal College of Art is expanding its curriculum to include more science and technology.…
Can social networks regain momentum in 2019?
“When you give everyone a voice and give people power, the system usually ends up…
Retail Resurrection: A Rosy Outlook for 2019?
For many U.S. retailers, 2018 turned out to be a very good year. Buoyed by…
How Pattern-based Thinking Gives Companies an Edge
Today’s technology giants, such as Uber and Google, are successful because they introduced something new…