How Memes Help And Hurt Brands: Maximizing The Upside And Minimizing The Downside
Memes, have become one of the hottest communication forms for Millennials. Generally containing amusing or…
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Spotify #loveAds site invites marketers to build playlists of their favourite TV ad scores
Spotify for Brands, the music streaming service’s ad sales house, is encouraging the industry to celebrate…
5 of the Craziest Brand Activations at SXSW
From HBO’s ‘Bleed for the Throne’ part-renaissance-fair part-blood-donation-event to Comedy Central’s art gallery of framed…
Apple’s new TV ad shows they hope you care as much about privacy on iPhones as they do
Data privacy is an important topic, but will it help sell iPhones? Apple obviously believes…
Your childhood nostalgia is big business–just ask Reebok
The demand for “dad” sneakers is driving Reebok to rerelease (and remix) more of its…
Why brands need to revise their loyalty programs now
There was a time when running a loyalty program was simple: any business from a…
Sheraton Hotels Updates 82-Year-Old Logo
Sheraton Hotels & Resorts is updating its logo after 82 years as part of a…
REEBOK BREAKS ITS LATEST CAMPAIGN IN FIVE YEARS TO CAPTURE 20SOMETHINGS
Adidas-owned brand wants the attention of 20somethings The ’90s are cool again, and Reebok is…
Sneakers for Entrepreneurs: How K-Swiss Rebranded Around the Modern Hustle
K-Swiss President Barney Waters and Social Media Community Manager Omar Prestwich share how the sneaker…
How Nike designed 14 Women’s World Cup kits–with help from the players
Many of the women taking the field in this summer’s World Cup were inspired as…