Keeping Up With Nike’s Digital Strategy
If you’re in the marketing and advertising world, you’ve no doubt seen Nike’s newest campaign…
Browsing: ISD Global
Digital Gives Cross-Platform Campaigns 16% More Reach
Nielsen’s Total Ad Ratings show TV still the major driver of impressions Advertising campaigns that…
This Nearly $8 Million Tea Brand Was Built on Its Founders Knocking on 500 Doors
Tiesta Tea aims to simplify options for customers by explaining the function and flavor of…
Are audiences ready for longer content on social media?
Social platforms are making plays for more advertiser dollars, but should brand managers jump on…
Ellen Baron on brand health, customer emotion and brand development research
– Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
Alpha Waves Help Us Weed Out Obvious Ideas
A new study out of Queen Mary University of London suggests that our brain’s “alpha…
10 Ways to Break Through The Noise: How To Build Brand Engagement In A Cluttered Digital Landscape
We’re living in the age of social and entertainment overload. According to The Collage Group “the proliferation…
Why Mobile Apps are Key for the Customer Experience
With 80 percent of Americans owning smartphones, QSRs must prioritize mobile marketing. The once-anonymous customer…
New York’s 9/11 memorial had a tragic flaw. Here’s the plan to fix it
The original design had a serious oversight: It didn’t pay homage to the first responders…
Can experiential marketing build trust and advocacy?
What brand wouldn’t want to have a relationship built on trust with their consumers? Trust…