Transformational Marketing and Future Branding
The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is…
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The Consequences of Ignoring Brand Story
Years ago, I started my marketing career at Kraft Foods. It was an amazing place…
B2B Marketing Strategies Must Account for Lag Time
B2B marketing strategies must account for the lag time between lead generation, lead management and…
4 new features to help you make the most of LinkedIn
If you are like most LinkedIn users, you don’t have time to figure out the…
A TIMELINE OF MOVIEPASS’ MANY RIDICULOUS BUSINESS PLANS
STOP ME IF you’ve heard this one: MoviePass, at this point the Benny Hill of subscription…
The art of the DIY Logo
If one principle of marketing is true for every industry, it is that the simplest…
How to win in upper funnel video advertising
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness For PPC…
Five ways to take your marketing automation further with AI
AI could lead to an economic boost of $14 trillion in additional gross value added…
AI finds that brands lack gender balance on social. It’s time to do something about it
A recent project by the agency We Are Social used an AI to scrape brand…
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald’s campaign showed drivers in-car ads that mirrored billboards. Waze has figured out something that…