Data and value – balancing brand interest with the need for consent
Data, value and consent – living in the embryonic age of privacy management In an…
Data, value and consent – living in the embryonic age of privacy management In an…
Research indicates that something in the region of $80 billion in digital marketing spend is…
In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands…
As you’ve no doubt read, video is currently the best performing digital content type, on…
In an increasingly competitive marketplace, it’s no longer good enough for company to sell a…
In an era when legacy retailers such as Sears and Macy’s are scaling back or going bust,…
No doubt you’re aware that video is the best performing digital content type, and that you…
If you’re in the marketing and advertising world, you’ve no doubt seen Nike’s newest campaign…
While the ability to identify customers across marketing channels has improved, most marketers still struggle…
Keeping up with the culture has become an apparent imperative, but the currents that inform…