Data and value – balancing brand interest with the need for consent
Data, value and consent – living in the embryonic age of privacy management In an…
Browsing: ISD Global
The antidote to wasteful ad spend – where marketers go wrong
Research indicates that something in the region of $80 billion in digital marketing spend is…
R&D Spending Has Dramatically Surpassed Advertising Spending
In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands…
40+ Stats Which Underline the Growth and Importance of Video Content [Infographic]
As you’ve no doubt read, video is currently the best performing digital content type, on…
For the Win: Using Connected Strategies to Gain a Competitive Advantage
In an increasingly competitive marketplace, it’s no longer good enough for company to sell a…
Is Amazon Getting Too Big?
In an era when legacy retailers such as Sears and Macy’s are scaling back or going bust,…
7 Video Trends That Will Dominate in 2019 and Beyond [Infographic]
No doubt you’re aware that video is the best performing digital content type, and that you…
Keeping Up With Nike’s Digital Strategy
If you’re in the marketing and advertising world, you’ve no doubt seen Nike’s newest campaign…
Marketers Struggle to Deliver Omnichannel Personalization that Consumers Crave
While the ability to identify customers across marketing channels has improved, most marketers still struggle…
For marketers, culture fatigue is real
Keeping up with the culture has become an apparent imperative, but the currents that inform…