Stories Are Taking Over The Customer Journey
The primary ingredient behind compelling stories come down to one thing: problems. The protagonist faces…
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On D2C digital ad spend, Google and Facebook still beat Amazon
New ecommerce study from March/April 2019 reveals that about 50% of respondents plan to increase…
100+ Social Media Stats to Help You Choose the Right Platform for Your Business [Infographic]
Are you trying to decide which social media platforms are right for your business? Want…
Originality is dying: how social media is hindering self-expression
Last summer, I moved into a new house and like many other new homeowners I…
The 2019 Wharton Startup Challenge: Finding a Way to Cool India More Efficiently
As climate change heats up the planet, more people will rely on air conditioners to…
Subscriptions and donations: the best way forward?
As publishers turn to subscription and donation models, Ben Barokas, Sourcepoint CEO, looks at the…
TV Ads Still More Relevant to Consumers than Streaming Video Ads
What does this say about programmatic video ads? Despite marketers’ efforts with advanced programmatic and…
Generation Z – the truth and nothing but the truth
Generation Z are a current challenge for many marketers trying to answer the questions: how do…
The two-year quest to rebrand Ikea for the digital age
The company isn’t giving up its blue and yellow logo, but it instead will debut…
The ABCs of AI in Marketing
Artificial intelligence—you’ve heard the term, you know it’s a trend, you know you’re “supposed” to…