What Makes Songs Popular? It’s All About ‘You’
Knowledge@Wharton: What question motivated you to do this research? Jonah Berger: We’ve been doing a lot of…
Browsing: ISD Global Dubai
How to Stay Creative When Every Day Is Groundhog Day
Quarantine Day 1: Got up early. Kids off to school. Quick shower. Zoom call. Nice…
A gorgeous visualization of commutes around the world
When most of us picture our commute into work, we see the back of another…
‘Crafting the brand’: How former Huge CEO is pivoting from agency background in service of DTC life insurance startup
There’s a direct-to-consumer brand for everything from pet food to shaving kits. And now, there’s…
10 Social Media Trends Marketers Should Be Watching [Infographic]
Which social media shifts should marketers be watching closely in 2021? A recent infographic (below)…
Activate purpose to create shared identity
Purpose is no longer optional. Access to markets, talent, and capital now requires business leaders…
BUDWEISER’S GREATEST SUPER BOWL COMMERCIAL HITS
Examining the King of Beers’ Big Game legacy as it breaks its 37-year ad streak…
Brands can leverage memes effectively. Here’s how.
Memes can be an inexpensive and powerful tool for brands to connect and engage with…
How to write digital products with personality
The right words will shape the entire experience. User testing = trainwreck. We need…
We don’t need ‘creatives’, we need copywriters and art directors
A couple of weeks ago, Dave Trott lamented the fact that planners now call themselves “strategists” and…