Companies are failing to do this one simple thing that could boost recycling
You’ve got an empty plastic bottle—so what do you do with it? Recycle it, obviously.…
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Canon’s photo culling app uses AI to help you pick your best shots
The software grades photos by looking at factors like sharpness and “emotion.” Sometimes deciding when…
How To Market a Book
Reviews are one of the thorniest subjects in publishing. First, there’s the classic chicken and…
Net-Zero Homes: Myth or Reality?
OVERVIEW As homes become more connected, how are consumers able to meet carbon emission goals…
Approaching Digital Transformation With a Marketing Mindset
Digital transformation efforts are often siloed in IT departments, but marketers should play a critical…
3 Rules for Dealing with Marketing Disruptions
Rule #1: Look for the silver lining Most disruptions cause the average person to panic,…
How you can use Cumulative Advantage to build unstoppable momentum
My new book has arrived: Cumulative Advantage: How to Build Momentum for your Ideas, Business and…
Developing a trust strategy for your brand, and how to measure it
Looking back at 2020 and into 2021 – change and disruption remains fundamental. Some elements…
Great minds don’t think alike: How to tap the neurodivergent talent pool
Embracing neurodiversity, from ADHD to dyslexia, gives adland a creative edge. Richard Brim, chief creative…
The story of Old Monk
One of the more fascinating threads that emerged on Twitter recently was by Siddharth Misra…