The two-year quest to rebrand Ikea for the digital age
The company isn’t giving up its blue and yellow logo, but it instead will debut…
Browsing: Ikea
Ad Standards cases of 2019 so far – accusations and brands cross the line
A new year brings a new stream of advertising complaints for the Ad Standards Community…
Dieter Rams’s 10 Principles of Design, illustrated by his ingenious products
Gary Hustwit and Trollbäck+Company created this beautiful rendition of the designer’s timeless rules for good…
Ikea’s next big play for smart homes is here
A partnership between Ikea and Sonos, launching in August, is a glimpse at the Swedish…
What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…
Insights from BrandZ: How Volkswagen and Facebook have survived crises and thrived
Some brands that hit the headlines for the wrong reasons disappear, others seem to miraculously…
The Lessons We Can All Learn From Sears’s Branding Blunders
Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why. For Sears, the…
Brands need an augmented reality check – preparing for the tipping point
The augmented reality we see today is merely the tip of a forthcoming iceberg, according…
Choking on choice? Psychologists show why retailers should clear the shelves
Many retailers pride themselves on expansive ranges, but could an overwhelming availability of choices be…
How Ikea quietly tweaks its design around the world
The Swedish furniture company just opened its first store in India–and just like Ikea does…