The risks and rewards of humour in COVID-19
Humour hasn’t been the first option for most brands approaching their communications at this time,…
Browsing: Ikea
Beauty and the Bees!
Ikea wants to help you design your very own dream home—for bees The weather is…
The 10 most innovative brands of 2020
White Claw, Ryan Reynolds’s Aviation Gin, Popeyes, Mountain Dew, Patagonia, Netflix, Ikea, P&G, and Adidas…
The Lobster Mac ‘n’ Cheese Mystery: Why Brands Mix High with Low
From a $2,000 tote made to look like an Ikea shopping bag to lobster macaroni…
AI rejected by a growing number of marketers, study says
Dive Brief: Half of advertisers (50%) have no plans to use artificial intelligence (AI) in…
Creative 100: a year of accessibility and activism
Accessibility and brand activism emerged as key features of the top 10 campaigns in this…
When Big Brands Fall, Big Dollars Follow
The annual crop of global brand value rankings makes me think of the board game…
IKEA Becomes First Retailer To Let Customers Pay Using Time
IKEA is now letting customers pay for goods with their time. Yes, that’s right: the…
Creative Director’s Choice: Will Gelner of Engine on Ikea’s grime holiday spot
Creative Director’s Choice gives creative directors a chance to highlight the best workaround and spotlight campaigns…
Why Robots Should Learn to Build Crappy Ikea Furniture
Researchers built a simulator that teaches robots to deal with everyone’s favorite particle-board nightmare—and that’s…