To Navigate Advertising Uncertainty, Marketers Must Aim To Maximize Unduplicated Reach
Advertising today is filled with uncertainty. Some of the greatest unknowns revolve around consumers’ rapid…
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The New Dawn Of Digital Video For Media And Publishing
If you’ve worked in publishing or media in the last few years, you’ve felt the…
Why Digital Media is Killing TV Advertising
In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch…
Everything brands need to know about launching on TikTok
With over a billion downloads, 500 million monthly active users and over 2 billions views…
How Hollywood changed Uber and Uber changed Hollywood
Uber is going public at an $80 billion valuation in part thanks to its brilliant…
NETFLIX SEES ITSELF AS THE ANTI-APPLE
Streaming service Netflix is famous for its unique culture. The most well-known example is the company’s no-vacation…
Fyre Festival’s lead designer talks about branding a scam
“From the start, the brief wasn’t really a brief. It was just: This is our…
Will Streaming Video Air Ads After Pause Button Is Hit?
Pausing in the modern media world? The media business moves and distractions don’t stop. But…
CTV: Why The Time Might Be Right For B2B Marketers
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and…
Real-Time Content, Interactive Streaming Drive Digital Ad Revenues
Digital advertising is experiencing a new resurgence, thanks to the uptick in streaming services. It…