The New Dawn Of Digital Video For Media And Publishing
If you’ve worked in publishing or media in the last few years, you’ve felt the…
Browsing: Hulu
Why Digital Media is Killing TV Advertising
In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch…
Everything brands need to know about launching on TikTok
With over a billion downloads, 500 million monthly active users and over 2 billions views…
How Hollywood changed Uber and Uber changed Hollywood
Uber is going public at an $80 billion valuation in part thanks to its brilliant…
NETFLIX SEES ITSELF AS THE ANTI-APPLE
Streaming service Netflix is famous for its unique culture. The most well-known example is the company’s no-vacation…
Fyre Festival’s lead designer talks about branding a scam
“From the start, the brief wasn’t really a brief. It was just: This is our…
Will Streaming Video Air Ads After Pause Button Is Hit?
Pausing in the modern media world? The media business moves and distractions don’t stop. But…
CTV: Why The Time Might Be Right For B2B Marketers
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and…
Real-Time Content, Interactive Streaming Drive Digital Ad Revenues
Digital advertising is experiencing a new resurgence, thanks to the uptick in streaming services. It…
Walmart’s Vudu is using original shows, shopper data to stand out in a crowded ad-supported video market
If Amazon is trying to make a run at Facebook’s and Google’s digital ad duopoly,…